CIMB Classic: Justin Thomas

Justin Thomas went -23 for the Safeway Open tournament in TPC Kuala Lumpur, Kuala Lumpur October 20 - 23, 2016.





The tournament sponsor is CIMB. CIMB Group Holdings Berhad (MYX: 1023) is a Malaysian universal bank headquartered in Kuala Lumpur and operating in high growth economies in ASEAN. CIMB Group is an indigenous ASEAN investment bank, the largest Asia Pacific (ex-Japan) based investment bank and one of the world's largest Islamic banks. CIMB has a wide retail branch network with 1,080 branches across the region. The group has over 40,000 employees located in 18 countries, covering ASEAN and major global financial centres, as well as countries in which its customers have significant business and investment dealings.

CIMB



From 5.08 to over 5.50 these holdings went places in the months after, but in the immediate it seems like shareholders didn't like the idea of their profits being used to advertise during a golf tournament.

Now lets look at Justin Thomas and his sponsors Ralph Lauren.

RALPH LAUREN



You would have needed to buy and then hold to make money with this one. The "Win on Sunday, buy on Monday" model will need a bunch more tournament winners and sponsors charted out in both the golf and NASCAR field before I can see any sorts of pattern or consistency.

Will keep documenting until I see any constants.

Safeway Open: Brendan Steele

Brendan Steele went -18 for the Safeway Open tournament October 13 - 16, 2016.




Right off the bat, I couldn't pull up any stock charts to map how the tournament name title would have any effects on price as all Safeway data points towards the January 2015 merger between them and grocer Albertsons. So with that, we will focus on the winner and his sponsors: starting with Wilson Staff, aka Wilson Sporting Goods.

Amer Sports Corporation (formerly Amer-Yhtymä Oyj) is a Finnish headquartered sporting goods company with brands including Salomon, Wilson Sporting Goods, Atomic Skis, Arc’teryx, Mavic, Suunto, ENVE Composites, and Precor.

Established in 1950 as an industrial conglomerate with interests as diverse as ship owning, tobacco products and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods. Today, the company employs just under 8,000 people. The company shares are listed on the Nasdaq Helsinki stock exchange; So lets take a look back to when Steele took the trophy.


HEL: AMEAS



What's that we see on the Monday back from the tournament? A bump in price that lasts all week, from 26.16 to 26.61. It's clearly not a stable situation in terms of trading for this company; but if you put your orders in on sunday morning and sold by weeks end; you would have been up.

This is of course, simplifying things. There are many factors that play into stock movement, but we are going to chalk up this tournament win as a burst of momentum and we are going to be observing if the trend continues for PGA winners.

Another sponsor that I couldn't find financials for was another sponsor for Steele called Cresa.

Cresa is an international commercial real estate firm headquartered in Boston, Massachusetts. Cresa represents tenants and provides real estate services, including corporate services; strategic planning; transaction management; project management; facilities management; workforce and location planning; portfolio/lease administration; capital markets; supply chain management; sustainability; and sublease and distribution.

Before The Cut

Using this space we are going to analyze the outcomes of golfers, their sponsors and the market movement of PGA events.

How are we going to do that? We are going to apply the "win on sunday, buy on monday" philosophies that have been observed in my NASCAR investigations.

Starting off, lets keep it simple. Lets just track the winning player and his sponsor, and the event sponsor. Perhaps we can then start tracking equipment and other economic factors.

We are going to start off with the 2016 PGA Tour and go week by week.